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Privacy Policy

Effective Date: May 12, 2026

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HomeTrade LLC (“HomeTrade,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide through our website, www.hometrade.com, and related services.

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This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, communicate with us, or submit property information through our forms.

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By using our website or contacting HomeTrade, you agree to the practices described in this Privacy Policy.

1. Information We Collect

  • Information You Provide Voluntarily

    • We may collect personal information that you voluntarily provide when you:

      • Submit a property inquiry

      • Fill out a contact form

      • Request an offer or consultation

      • Call, email, or text our team

      • Subscribe to communications or updates

    • This information may include:

      • Name

      • Email address

      • Phone number

      • Property address

      • Mailing address

      • Information relating to your property or selling situation

  • Automatically Collected Information

    • When you visit our website, certain information may be collected automatically, including:

    • IP address

    • Browser type and device information

    • Pages visited and time spent on the site

    • Referral sources and interaction data

    • Cookie and analytics information

2. How We Use Your Information

  • We may use your information to:

    • Respond to inquiries and property submissions

    • Communicate regarding potential transactions

    • Provide customer support

    • Improve website functionality and user experience

    • Analyze website traffic and marketing performance

    • Send relevant updates or marketing communications

    • Maintain internal business records

    • Comply with legal obligations

  • HomeTrade may also use information for advertising and remarketing purposes through third-party platforms such as Google or Meta.

  • You may opt out of marketing communications at any time.

3. Cookies and Tracking Technologies

  • Our website may use cookies, analytics tools, and similar tracking technologies to improve functionality and understand user behavior.

  • These technologies may help us:

    • Remember user preferences

    • Analyze website performance

    • Measure advertising effectiveness

    • Improve website usability

  • You may disable cookies through your browser settings, though some website functionality may be affected.

4. Sharing of Information

  • HomeTrade does not sell your personal information.

  • We may share information with trusted third-party service providers that assist with:

    • Website hosting

    • Analytics

    • Marketing services

    • CRM and communication systems

    • Email or text messaging services

  • We may also disclose information:

    • If required by law

    • To protect our legal rights or property

    • In connection with a business transfer, merger, or acquisition

5. Text Messages and Communications

  • If you provide your phone number, HomeTrade may contact you by phone call or text message regarding your inquiry, property, or related services.

  • Message and data rates may apply depending on your mobile carrier.

  • You may opt out of text communications at any time by replying “STOP.”

6. Data Security

  • We implement reasonable administrative, technical, and physical safeguards designed to protect your information

  • However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Your Choices and Rights

  • You may request to:

    • Access your personal information

    • Correct inaccurate information

    • Request deletion of your information

    • Opt out of marketing communications

  • To make a request, please contact us using the information below.

8. Children’s Privacy

  • Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children.

  • If we become aware that information has been collected from a child under 13, we will take reasonable steps to delete it.

9. Third-Party Links

  • Our website may contain links to third-party websites or services. HomeTrade is not responsible for the privacy practices or content of external websites.

10. Changes to This Privacy Policy

  • We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date

  • Continued use of the website after changes are posted constitutes acceptance of the updated policy.

11. Contact Information

If you have questions regarding this Privacy Policy or your information, you may contact:

HomeTrade LLC
216 N May St, Ste 3A
Chicago, IL 60607

properties@hometrade.com
312-515-8191
www.hometrade.com

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